Privacy Policy

La Herencia Mia LLC
Effective Date: 04-07-2026

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La Herenica Mía (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and retain your information when you visit our website, make a booking, contact us, sign up for marketing emails, or otherwise interact with us.

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1. Information We Collect

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We may collect the following categories of personal information:

 

Information you provide directly to us

 

• Name

• Email address

• Phone number

• Billing address

• Tour date and booking details

• Number of guests

• Passport information

• Emergency contact information

• Waiver information

• Dietary information

• Accessibility information

• Any other information you choose to provide when contacting us or making a booking

 

Payment and transaction information

Payments are processed by third-party payment processors, including Stripe. We do not store your full payment card details on our own servers.

 

Information collected automatically

When you use our website, we and our service providers may automatically collect certain information, such as:

 

• IP address

• Browser type

• Device information

• Pages viewed

• Website usage data

• Cookie and analytics data

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2. How We Use Your Information
 

We may use your personal information to:

 

• Process and manage tour bookings

• Communicate with you about your booking

• Verify traveler identity where needed

• Coordinate guest needs, including dietary and accessibility requests

• Maintain signed waivers and related records

• Provide customer support

• Send booking confirmations, reminders, and operational updates

• Process payments and maintain accounting records

• Improve our website, services, and customer experience

• Monitor site usage through analytics

• Send newsletters and promotional emails where you have signed up to receive them

• Comply with legal, tax, accounting, and regulatory obligations

• Protect against fraud, misuse, or legal claims
   

3. Sensitive and Travel-Related Information

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Some information you provide, such as dietary or accessibility information, may in some cases reveal health-related information. We collect this information only when needed to provide the tour, accommodate your requests, protect your safety, or document waivers and travel arrangements.

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4. Legal Bases for Processing
 

Depending on where you are located, we process personal information for one or more of the following reasons:

 

• to perform a contract with you, such as providing a booked tour;

• with your consent, such as when you sign up for newsletters;

• to comply with legal obligations, including tax and accounting requirements; and

• for our legitimate interests, such as operating, improving, and securing our business and website, where those interests are not overridden by your rights.

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5. Cookies and Analytics

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Our website uses cookies and similar technologies, including analytics tools provided through Wix Analytics, to understand website traffic and improve site performance.

 

Some cookies may be necessary for the website to function, while others may be used for analytics or related purposes. If required by applicable law, especially for visitors in the UK or EU, we will request consent before using non-essential cookies or similar technologies.

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6. Marketing Communications

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If you sign up to receive newsletters or promotional emails, we may use your contact information to send you marketing communications. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at laherenciamia@gmail.com.

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7. How We Share Information

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We may share personal information with trusted third parties where reasonably necessary to operate our business, including:

 

• Wix, which hosts and supports our website and booking-related site functionality;

• Stripe, which processes payments;

• Zoho Books, which we use for accounting and recordkeeping;

• WhatsApp, when used for customer communications;

• service providers that help us operate, analyze, or secure our website and services; and

• legal, regulatory, tax, law-enforcement, or other authorities when required by law or to protect rights and safety.

 

We may also share relevant booking details with guides, transportation providers, contractors, or service partners where needed to deliver the tour or accommodate guest requests.

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8. International Data Transfers

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La Herenica Mía operates in Guatemala, and the information we collect is stored or processed in the United States, including through service providers. By using our website or booking our services, you understand that your information may be transferred to and processed in countries outside your own country of residence, which may have different data protection laws.

 

Where applicable, we rely on appropriate safeguards required by law for international data transfers.

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9. Data Retention

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We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, maintain business and accounting records, resolve disputes, enforce agreements, and comply with legal obligations.

 

As a general rule, we may retain booking, transaction, waiver, and related customer records for up to 7 years, unless a longer period is required or permitted by law, or a shorter period is appropriate for certain categories of information.

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10. Your Rights and Choices

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Depending on where you live, you may have rights regarding your personal information, which can include the right to:

 

• request access to personal information we hold about you;

• request correction of inaccurate information;

• request deletion of your information, subject to legal or operational exceptions;

• withdraw consent where processing is based on consent; and

• object to or request restriction of certain processing in some circumstances.

 

To request access, correction, or deletion, please email: laherenciamia@gmail.com
 

11. Security

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We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

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12. Children’s Privacy

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Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our website for independent use. If you believe a child under 13 has provided personal information to us, please contact us so we can review and delete it where appropriate.

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13. Do Not Track

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Our website does not currently respond to browser “Do Not Track” signals.

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14. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Effective Date above. If we make material changes, we will take reasonable steps to provide notice as appropriate.

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15. Contact Us

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If you have questions about this Privacy Policy or want to request access, correction, or deletion of your information, contact us at:

 

La Herenica Mía

30 N Gould St Ste N, Sheridan, WY 82801

Email: laherenciamia@gmail.com​